Lead Product Designer
Managed the product design team responsible for creating game-to-web and mobile experiences that reflect the branding of top video game titles. Defined user models and interfaces for renowned EA Esports franchises including FC/FIFA, MADDEN, NHL, UFC, NBA, PGA, F1, and EA's e-sports division Competitive Gaming division. This collective effort resulted in a seamless and immersive experience for fans of EA Sports franchises.
Senior Web UI Designer
Responsible for developing digital experience solutions for public-facing websites like Staples US/CA, Costco US/CA, Sam's Club, and Tesco. Prototyping mockups, design requirements and specifications into rich interactive web experiences, leveraging reusable design systems, scalable components, templates, prototypes and various CMS integrations.
Web Designer
Responsible for improving the institution's visual identity and external communications through different government websites.
I worked on improving landing pages and customization experiences, enhancing the information architecture.
Interactive Designer
As the design team lead, I oversaw the overall visual and user experience improvements across multiple mediums. These included apps (iOS-Android), web apps and websites for multinational companies like BMW Group, Toyota, Lorantmms,Hotbook and Palacio de Hierro.
